Most website redesigns lose SEO rankings and conversion rate for months after launch, usually because URL structure, redirects, page speed or content depth were treated as afterthoughts. We plan redesigns the other way round: SEO and conversion data inform the new design, not the reverse.
Whether you're refreshing an ageing WordPress site or moving off an old platform entirely, we map every existing URL to its replacement, preserve what's working, and only change what genuinely needs to change.
What's included
- Pre-redesign SEO and analytics audit to protect existing rankings
- Full URL mapping and 301 redirect strategy
- UX and conversion-focused new design, built on your existing brand or a refreshed one
- Performance budgeting so the new site is faster, not slower
- Post-launch monitoring for ranking and traffic impact