If you’re looking to launch or refresh your website in 2025, one of the first questions you’ll ask is: How much will it cost? Understanding web design prices in the UK can be challenging because costs vary depending on the designer’s experience, the complexity of the project, and whether you work with a freelancer, a small studio, or a marketing agency.
In this comprehensive guide, we’ll break down UK web design prices, explore what influences them, and help you budget effectively — whether you need a basic small business website, a full-scale eCommerce store, or something in between.
Why Web Design Costs Vary in the UK
One of the main reasons web design prices in UK vary so widely is that “web design” can mean different things to different providers. At the low end, you may find a freelancer offering a basic site for a few hundred pounds. At the high end, a full-service agency might charge thousands for a custom design with advanced functionality and ongoing marketing support.
Key factors that influence web design UK prices include:
- Number of pages – A one-page site costs far less than a 30-page corporate website.
- Customisation – Using a pre-built template is cheaper than a fully bespoke design.
- Functionality – Features like booking systems, membership areas, or eCommerce integrations add to the price.
- Content creation – Copywriting, photography, and video production all increase costs.
- Experience level – A seasoned web design company UK prices higher than a new freelancer due to expertise and proven results.
Average Web Design Prices UK in 2025
The average web design prices UK in 2025 vary based on the type of provider:
| Provider Type | Typical Price Range | Example Project |
|---|---|---|
| DIY website builders | £100 – £300/year | Personal blog, hobby site |
| Freelance designers | £500 – £2,000 | Small business brochure site |
| Small web design studios | £1,500 – £5,000 | Local business with 5–10 pages |
| Marketing agencies | £3,000 – £10,000+ | Corporate site, full branding & SEO |
| Specialist eCommerce agencies | £5,000 – £20,000+ | Bespoke online shop |
These are typical UK web design price list averages — your project may cost more or less depending on scope and complexity.
UK Web Design Price List for Common Website Types
Here’s a rough web design UK price list for the most common website categories in 2025:
- One-page scrolling site: £300 – £1,000
- 5-page business website: £800 – £2,500
- 10–15 page corporate site: £2,000 – £6,000
- Small eCommerce site (up to 50 products): £2,500 – £6,000
- Large eCommerce site (50+ products): £5,000 – £15,000+
- Custom web application: £7,000 – £25,000+
This web design price UK breakdown gives you a starting point for budgeting, but keep in mind these prices can increase if you require additional services such as branding, digital marketing, or SEO optimisation.
Good Price Marketing Agency for Web Design in UK
If you’re looking for a good price marketing agency for web design in UK, it’s worth remembering that agencies often include more than just design. They may offer strategy workshops, branding, SEO setup, and marketing campaign management.
While a freelancer might design a website for £1,200, an agency may charge £4,000 — but that higher price often includes competitor research, advanced analytics integration, and professional copywriting. In other words, you’re paying for a full-service solution rather than just a website build.
Web Designer Prices UK: Freelancers vs Agencies
When comparing web designer prices UK, you’ll find that freelancers generally have lower rates than agencies. However, agencies can offer broader expertise and a team-based approach.
- Freelancer rates: £25 – £75/hour
- Small agency rates: £50 – £100/hour
- Large agency rates: £75 – £150/hour
Choosing between them depends on your budget, project complexity, and whether you want a single point of contact or a full team working on your site.
Web Design Price List UK: Hourly vs Project Rates
Some designers and agencies provide a clear UK web design price list with project-based packages, while others bill hourly. Project-based pricing is popular for small business websites because it gives you an upfront cost. Hourly rates are more common for ongoing work, redesigns, or when the project scope may change.
A typical web design price list UK might include:
- Starter package (3–5 pages, template-based): £800 – £1,500
- Standard package (5–10 pages, some custom elements): £1,500 – £3,000
- Premium package (10+ pages, fully custom): £3,000 – £6,000
Additional Web Design Costs in the UK
The website build itself isn’t the only cost to consider. Common extras include:
- Domain registration: £10 – £20/year
- Website hosting: £50 – £200/year
- SSL certificate: Often free, or £50 – £100/year
- Maintenance packages: £200 – £1,000/year
- SEO setup: £200 – £1,500+
- Content writing: £50 – £100 per page
While these aren’t always included in a web design UK price list, they’re essential for keeping your site secure, online, and effective.
Web Banner Design Price UK
If you need promotional graphics or banners alongside your website, the web banner design price UK typically ranges from £30 to £100 per banner depending on complexity. Some agencies include a few banners as part of their package, while others charge separately.
How to Get the Best Value for Web Design UK Prices
To get the best value from web design UK prices, follow these steps:
- Define your goals clearly – A precise brief avoids unnecessary costs.
- Compare multiple providers – Request at least three quotes from freelancers or agencies.
- Check portfolios – Make sure their previous work matches your style and industry.
- Ask for a detailed breakdown – A proper web design price list UK should show exactly what’s included.
- Think long-term – Sometimes paying more upfront saves you money on fixes and redesigns later.
Web Design Company UK Prices: Regional Differences
Web design company UK prices can vary depending on location. In London, agencies often charge more due to higher operating costs, while in smaller cities or rural areas, prices may be lower. However, remote work means you can now hire a talented designer from anywhere in the UK, potentially saving on costs.
Custom vs Template: Impact on UK Web Design Prices
Using a pre-made theme can dramatically reduce costs, especially for smaller sites. A template-based site might cost £800 – £1,500, while a fully custom design could be £3,000 – £8,000+.
Custom designs are ideal if you need unique branding, advanced features, or complex layouts. Templates work well for straightforward projects with tighter budgets.
How Average Web Design Prices UK Compare Internationally
While the average web design prices UK are competitive with Western Europe, they tend to be higher than outsourcing to some countries in Eastern Europe or Asia. However, working locally often provides easier communication, better alignment with UK business practices, and in-person meetings if required.
Why a Clear UK Web Design Price List Matters
A transparent UK web design price list is essential for avoiding misunderstandings. It allows you to see exactly what you’re paying for, from the number of revisions to whether hosting is included. Without this, you might face unexpected charges for things like mobile optimisation or SEO setup.
The Future of Web Design Prices in UK
In 2025 and beyond, web design prices in UK are likely to remain stable for standard brochure websites, but costs for complex eCommerce builds or interactive applications may rise due to the increasing demand for advanced functionality and security compliance.
Final Thoughts on Web Design Price UK
Whether you’re a startup, an established business, or an eCommerce brand, knowing the web design price UK landscape helps you budget realistically and choose the right provider.
In short:
- Freelancers offer the most budget-friendly web designer prices UK.
- Small agencies balance cost and expertise.
- Full-service marketing agencies charge more but include strategic and marketing extras.
With a clear brief, multiple quotes, and an understanding of UK web design prices, you can get a professional site that delivers results without overspending.