Google treats financial content as "Your Money or Your Life" (YMYL) content, applying stricter standards around expertise, authority and trust before it will rank a page. Financial services SEO also has to work alongside your compliance and legal review process, not around it.
We work with financial advisors, insurers and fintech businesses to build SEO programmes that satisfy both: content that demonstrates real expertise and is properly attributed, technical foundations that earn trust signals, and a review workflow that fits how regulated businesses actually publish content.
What's included
- E-E-A-T focused content strategy (author credentials, sourcing, disclosures)
- Technical SEO audit with a security and trust-signal focus
- Keyword research for regulated financial terms and local search
- Content review workflows that fit compliance sign-off
- Ongoing reporting on rankings, organic traffic and lead quality